It’s Official: TUSH PUSH® Is Now a Registered Trademark!
And the brand is celebrating with something new — TUSH PUSH® pajamas.
The TUSH PUSH® brand has officially crossed the goal line!
As of October 2025, the United States Patent and Trademark Office (USPTO) has granted federal registration to TUSH PUSH®, now protected under U.S. Reg. No. 8005890.
What began as a fan-inspired design built around one of football’s most unstoppable plays has evolved into a national lifestyle brand — a celebration of grit, teamwork, and perseverance both on and off the field.
According to founder Deanna Slamans, “This trademark means more than a logo — it represents resilience. TUSH PUSH® was inspired by the power of working together, of leaning in and not backing down. It’s for anyone who knows what it takes to keep moving forward.”
From the Field to the Sofa: The TUSH PUSH® Pajama Collection
To commemorate the milestone, the brand is expanding its apparel lineup with something unexpected — TUSH PUSH® pajamas.
Designed for fans who bring the same energy to rest that they do to game day, the new sleepwear line combines premium comfort with bold design.
Each set features:
Soft, breathable fabrics perfect for lounging or late-night replays
Signature TUSH PUSH® details that capture the play’s fearless energy
Mix-and-match tops and bottoms for fans who like options as much as touchdowns
Comfort That Doesn’t Quit
Our pajama launch reflects what TUSH PUSH® has become — more than a sports phrase, it’s a mindset. The brand continues to expand its reach, inspiring customers to bring grit, humor, and heart into everything they do — including their downtime.
Available now through:
Built for 4th & 1 — and 10 PM
The TUSH PUSH® brand continues to push forward — from game-day apparel to lifestyle comfort.
Because the drive to win doesn’t stop when the whistle blows; sometimes, it just changes uniforms.