How Tush Push® Was Born: A Personal Story of Grit, Faith & Philly Spirit

Sometimes I still can’t believe this journey is mine.

Tush Push® didn’t begin in a boardroom or with a marketing team. It started at my kitchen table during a really tough season of my life — one of those seasons where you’re juggling family, work, emotions, and somehow still trying to create something meaningful.

And then a moment happened.

A football play.
A spark of inspiration.
A t-shirt idea that made me laugh… and made me feel something again.

What I didn’t expect was that this tiny spark would grow into a brand recognized by fans across the country. I didn’t expect people to connect with the grit, humor, and Philly spirit behind it. And I definitely didn’t expect to find myself filing a federal trademark for a play the whole world was arguing about.

But that’s the beauty of life — sometimes the unexpected paths become the most meaningful ones.

I’m not a corporation. I’m not a marketing giant.
I’m a mom. A creator. A Pennsylvanian with stubborn faith and a whole lot of heart.

And I built Tush Push® with all of it.

Every design, every product, every late-night idea comes from a very real place. This brand isn’t just about a play — it’s about resilience, creativity, and showing up even when things get hard. It’s about Philly grit, yes… but it’s also about personal grit.

When I look at how far this has come, my heart is full.
To every friend, family member, and stranger who believed in me before the world even knew this brand existed — thank you. You’re a part of this story.

And it’s still being written.

💚🏈
— Deanna