{"title":"Philly Sports Gifts for Your Favorite Fan | Tush Push®","description":"\u003cp data-start=\"218\" data-end=\"441\"\u003e\u003cstrong data-start=\"218\" data-end=\"263\"\u003e\u003cstrong data-start=\"175\" data-end=\"240\"\u003eBuilt for the fans who bleed green and talk with their hands.\u003c\/strong\u003e\u003cbr data-start=\"240\" data-end=\"243\"\u003e\u003c\/strong\u003eThis collection celebrates everything we love (and yell about) on Sundays — grit, heart, rivalry, and unstoppable plays.\u003c\/p\u003e\n\u003cp data-start=\"443\" data-end=\"468\"\u003eTalk loud. Wear proud.\u003c\/p\u003e","products":[{"product_id":"the-trademark-blitz","title":"The Trademark Blitz™: Outsmart. Outplay. Outfile. 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Slamans\u003c\/span\u003e\u003cspan\u003e shares the real-world story behind filing one of the most talked-about trademarks in modern sports culture—and the lessons every business owner should know before launching a brand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhen the phrase \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e“Tush Push”\u003c\/span\u003e\u003cspan\u003e exploded across football broadcasts, social media, and fan culture, millions of people knew the play.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAlmost no one realized the trademark for apparel was still available.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSo Deanna filed it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat followed was a real-world crash course in trademark law, media attention, cease-and-desist letters, and navigating the messy intersection of business, IP law, and public opinion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe story is real — and so is the strategy inside.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFinally a \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eplaybook for entrepreneurs\u003c\/span\u003e\u003cspan\u003e who want to protect their ideas before someone else runs with them.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInside \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Trademark Blitz™\u003c\/span\u003e\u003cspan\u003e, you’ll learn:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• What trademarks actually protect (and what they don’t)\u003cbr\u003e• How to search for a name before investing in branding\u003cbr\u003e• The step-by-step process for filing with the USPTO\u003cbr\u003e• What happens after you file—and how to respond to Office Actions\u003cbr\u003e• How to handle oppositions, cease-and-desist letters, and copycats\u003cbr\u003e• When to file yourself—and when to bring in a trademark attorney\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're launching a product, building a brand, designing merchandise, or starting a company, understanding trademarks can mean the difference between \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eowning your name… or losing it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBecause in business—as in football—timing matters.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd the smartest entrepreneurs don’t wait for permission.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThey \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003erun the play first.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for:\u003cbr\u003eEntrepreneurs • Small business owners • Brand builders • Creators • Startup founders • Merchandise sellers • Designers\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-expander-header a-expander-partial-collapse-header\"\u003e\u003c\/div\u003e","brand":"Amazon KDP","offers":[{"title":"Kindle","offer_id":46423970054343,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true},{"title":"Paperback","offer_id":46426325450951,"sku":null,"price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/5607\/9815\/files\/X_7_Post.jpg?v=1776540391"},{"product_id":"tush-push-rally-towel-liberty-bell","title":"Tush Push® Rally Towel Liberty Bell Edition - 16\"x25\" Kelly Green","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\" data-start=\"496\" data-end=\"856\"\u003eThe \u003cstrong data-start=\"500\" data-end=\"539\"\u003eTush Push® Liberty Bell Rally Towel\u003c\/strong\u003e celebrates one of football's most talked-about plays with an original design featuring the iconic Liberty Bell and the registered \u003cstrong data-start=\"670\" data-end=\"684\"\u003eTush Push®\u003c\/strong\u003e wordmark. 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