{"title":"NEW ARRIVALS","description":null,"products":[{"product_id":"the-trademark-blitz","title":"The Trademark Blitz™: Outsmart. Outplay. Outfile. The Tush Push Trademark Story and the Game Plan That Beat the Eagles","description":"\u003cdiv data-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\"\u003e\n\u003cp\u003e\u003cspan\u003eWhat happens when a viral sports phrase collides with trademark law?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMost entrepreneurs think trademarks are something you deal with later—after the business grows, after the brand takes off, and after success arrives.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Trademark Blitz™\u003c\/span\u003e\u003cspan\u003e, entrepreneur and trademark owner \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eDeanna R. 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